Philippines – Seven beauty queens of the Miss Grand Philippines 2023 were recently proclaimed winners in the Ever Bilena Beauty Tour held at the brand’s head office in Caloocan City. This is the first time that the country’s number one local cosmetics brand and the number one skincare set brand teamed up with Miss Grand Philippines competition as its official sponsor.

The program started off with the candidates gracing the runway in their stunning beach wear to showcase their flawless, glowing skin, thanks to Hello Glow and its complete line of body care and sun care products that offer a lit-from-within glow to everyone.

Taking the festivities up a notch, the candidates also walked the runway wearing the new shades of Ever Bilena LTD Matte Lipstick in their elegant chic white cocktail dresses, flaunting their sophisticated yet natural beauty in every shade.

This year’s beauty tour consisted of a powerhouse panel of judges led by Miss Grand International 2020 first runner-up and Miss Ever Bilena 2020 Samantha Bernardo, Philippine Economic Zone Authority (PEZA) spokesperson Atty. Maria Liavel C. Badillo-Crisostomo, Petalier owner and founder Diane Yap-Reyes, beauty advocate Dr. Demiee Grace Sy, and one of the most sought-after designers in the country Ryan “Rau” Ablaze Uson.  Joining them were Ever Bilena’s founder and CEO Dioceldo Sy together with its chief sales and marketing officer Denice Sy and chief operating officer Silliman Sy.

“As Ever Bilena leads the beauty industry in the Philippines, we want to encourage young and empowered women to take care of their skin through our brand Hello Glow which has grown to be the number one skincare brand in the country, despite having been introduced only three years ago,” said Denice.  “This perfectly complements the main story of Ever Bilena, which is #ForEveryBeauty, as we embrace beauty from all walks of life, no matter their skin color and gender.”

Being the reigning Miss Ever Bilena 2020, Samantha also shared her own experience on how Ever Bilena helped her in her journey as a beauty queen.  “The beauty tour really helped boost our confidence and served as a great opportunity to practice for the main Miss Grand International stage.”

After careful deliberation, the Ms. Ever Bilena crown was given to Miss Grand Angono Herlene Budol. Miss Grand Bagumbayan, Quezon City Michelle Arceo was also declared as Ms. Hello Glow, while the Ms. Careline title was awarded to Miss Grand Cagayan de Oro Nikki de Moura, Ms. Ever Organics to Miss Nueva Ecija Aeroz Ganiban, Ms. Spotlight to Miss Northern Samar Maria Gail Tobes, and Ms. Blackwater to Miss Caloocan Shanon Tampon. Miss Pangasinan Rona Lalaine Lopez was also named Ms. Hyaloo, representing the new local skincare brand by Ever Bilena group that uses Korean skincare technology.

Each winner received high-quality beauty and skincare packs from Ever Bilena and Hello Glow to help them to always look and feel their best for their pageant activities until the coronation night.

For over 40 years, Ever Bilena has been celebrating inclusive and diverse beauty by offering modern Filipino beauty aficionados affordable yet high-quality products, leading the way for the local beauty scene to embrace and empower every beauty, both inside and out.

Check out Ever Bilena on Facebook (@everbilenacosmetics), Instagram (@everbilenaofficial), Lazada (www.lazada.com.ph), or Shopee (www.shopee.ph), and follow the hashtags #ForEveryBeauty, #EverBilenaOfficial, and #HelloGlowOfficial to know more.