Philippines – SIKA Philippines, Inc. has unveiled its newest campaign, Everyday Heroes for this year 2023, which refocuses its approach to pandemic recovery by enhancing its innovation drive for sustainability, sharing a positive hopeful vision, and honoring everyday heroes. These heroes are inspiring individuals who are committed to excellence with unmatched reliability and courage for innovation, just like what the Sika brand stands for.
Sika seeks to stand as the everyday hero, a reliable and flexible brand to look ahead and embrace the future with. Armed with ethical and effective plan of action, the company maintains its commitment to excellence by contributing to the development of every significant sector of society and cultivating a more sustainable environment for every enterprise, communities, and families.
The new campaign stretches a year-long span of activations and events to provide opportunities for empowerment and recognition to everyday heroes in line with its dedication to uplift and improve the technical expertise of builders
Also, Sika launches an online series of knowledge sessions scheduled every month for the specifiers, applicators’ and relevant professionals. The webinars cover a range of specific topics on Basement Waterproofing, Façade Solutions, Passive Fire Protection, Building Solutions, Data Center Technology, Water Treatment, Industrial Solutions, and Refurbishment and Retrofitting.
Adding to the webinars and Continuing Professional Development (CPD) Training which is a set of the collaborative technical forum in partnership with various design and build associations and agencies providing focused discussions and demos for the consultants, applicators, and technical specialists.
Sika redefines its brand progressively with collaboration with the Swiss Chamber of Commerce in the Philippines and partnerships with other industry partners worldwide. To directly cater to the local market. Sika’s products and solutions will be showcased at industry exhibitions, trade shows, and other on-ground events including UAP Conex in April and PICE NatCon in November. Sika also continues to sustain a beneficial relationship with its customers through the Sika Applicator Partners Club (APC) which comes with exclusive perks, training access, and double earnings.
Also lined up for this year are competitions including the National Tiler Competition, the first-ever nationwide technical contest dedicated to recognizing the expertise of tillers, and Finding ‘Everyday Heroes’, a nationwide search for the ultimate ‘Everyday Heroes’ in the areas of design, engineering, and construction, extending to other Sika industry markets such as automotive transportation, marine, energy, and manufacturing.
A creative call ‘Everyday Heroes’ Music and Video Contest will also be launched for professionals, firms, associations, and independent agencies to create and produce a modern song and visual material in line with the thematic campaign.
