Philippines — Attention, book lovers! The Big Bad Wolf Book Sale, the world’s biggest book sale, continues “changing the world one book at a time” as it sets off on a nationwide tour. The “Big Bad Tour: Mission 1 New Million Readers” will kick off at Parqal, Aseana City from May 24 to June 2, 2024.

This historical endeavor is dedicated to nurturing literacy, enhancing reading comprehension, and instilling a love of reading among Filipinos of all ages. The book sale is set to tour across the country, visiting bustling urban hubs and secluded rural communities. Featuring a diverse array of books at budget-friendly prices, the tour spotlights educational titles, children’s stories, and Filipino literature, championing inclusivity in reading accessibility.

“Reading opens doors to new worlds and opportunities,” said Big Bad Wolf Co-founder Jacqueline Ng. “With ‘Mission 1 New Million Readers,’ we are taking concrete steps towards changing lives through books. Our goal is not just to promote literacy but also to ignite a lifelong passion for reading across the Philippines.”

The Ambassador of Malaysia to the Philippines Datu Abdul Malik Melvin Castelino spoke at the event emphasizing the importance of empowering younger generations to help bring the country to greater heights. “What we are doing today is to inspire the younger generation to build a better Philippines,” said the Malaysian ambassador.

The Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo presented the DSWD’s data on poverty and literacy in the Philippines. She reported on the correlation of poverty and literacy in the Philippines, thus the government agency has implemented programs to aid the members of underprivileged communities through education. Dimaporo also highlighted the efforts being done by the DSWD, in collaboration with Big Bad Wolf Books and the Malaysian embassy, to help address the need for improved literacy in these communities.

Also present at the event were Carol Chuaying, Big Bad Wolf Philippines Managing Partner; Emily Koa, Metrobank Credit Card General Usage Head; Patrick Marcelo, IKEA Marketing and PR Manager; Jasmin Cruz, Country Inspiration & Communication Manager, IKEA Philippines; Francis Anne Alonzo Babar, 2GO Business Unit Head for 2GO Forwarding; and Michael Sy, General Manager, Parqal.

7-year-old Monica Bautista, an early reader who was also at the event, talked about her love for reading. Bautista started reading signs and symbols at the age of 2. A year later, she was reading on her own. “I think children should read more books because it can help boost our imagination, and books help us learn new stuff,” she expressed.

The tour promises an unparalleled experience, featuring meet-and-greets with beloved authors, storytelling sessions, and interactive events crafted to make reading a joyous and enlightening pursuit. These festivities are open to schools, families, and readers of all ages, contributing to the movement to reshape the country’s reading landscape.

The book sale also marks the enduring collaboration between Big Bad Wolf and  Metrobank, extending a 0% 3-month installment promo for purchases worth at least P3,000 to Metrobank cardholders. That’s not all! Swedish home furnishings brand, IKEA, will also grace the Parqal leg of the book tour with a special treat for visitors.

Mark your calendars for the Big Bad Wolf Book Sale, running from May 24 to June 2, 2024 at Parqal, Aseana City. Doors open from 10 a.m. to 12 m.n., and admission is free! Catch the “Big Bad Tour: 1 New Million Readers” in Manila. An amazing reading adventure awaits!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)

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About Big Bad Wolf Books

The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in 2009 and first launched in Kuala Lumpur, Malaysia. In the words of the company’s founders, Big Bad Wolf aims to cultivate reading habits, increase English literacy worldwide, and build a new generation of readers by making books more affordable and accessible to everyone.

One of the company’s best highlights is its book sales, which is popular among readers around the world. As a global reading advocacy initiative, the sales aim to encourage people of all ages to discover the joys of reading, inspire them to pursue their dreams, and, importantly, empower them with the knowledge to realize them.

Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among these include different cities in Asia like Malaysia, Cambodia, Manila, Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun branching out to book readers outside the Asia Pacific, having held book tours in Tanzania, Kenya, and the United Arab Emirates.