PHILIPPINES – It was fizzy. It was flavorful. It was Friztory in the making.
Goodday Friz, a carbonated cultured milk drink, officially exploded onto the scene with a GUINNESS WORLD RECORDS™-breaking launch. The event brought together 766 Filipinos to set a new world record for the Largest Carbonated Beverage Party.
(L-R) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., Caycee Dolan, GWR Rep, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah holding the Guinness World Record certificate, marking Goodday Friz’s “Friztory”-making moment.
Held at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City last July 30, 2025, the event, aptly named “Making Friztory,” was a crazy good fusion of pop, fizz, and fun. The crowd raised their cans of Goodday Friz in a massive, synchronized toast, officially earning the GUINNESS WORLD RECORDS™ for the Largest Carbonated Beverage Party. The once-in-a-lifetime celebration was an epic moment in beverage history.
(Center) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah hold the Guinness World Record certificate for Goodday Friz, which broke the record for the largest carbonated beverage party with 766 participants
Also present at the Goodday Friz launch were industry leaders Lance Gokongwei, President and CEO of JG Summit Holdings, Inc, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah, marking the beginning of an exciting collaboration that redefines the beverage landscape in the Philippines.
A Healthier Fizz for a New Generation
Goodday Friz combines the zesty sparkle of soda with the creamy tang of cultured milk, fortified with Lac-Shield™ paraprobiotics to support immunity while delivering a crazy good taste. It is soda reimagined for Filipinos who are conscious of their food choices.
“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk,” said Oscar Villamora Jr., URC Managing Director for Beverages. “We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.”
Joining the excitement was rising P-pop sensation CLOUD 7 who was introduced as Goodday’s first-ever brand ambassador. Their dynamic live performance electrified the crowd during the record-breaking event. CLOUD 7 also did a fun dance cover of “Soda Pop” to celebrate the occasion.
P-pop group and Goodday Friz ambassadors CLOUD 7, electrified the launch event with their songs and dance moves.
“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function,” said Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev). “Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.”
The fun didn’t stop as guests were treated to Goodday Friz-themed activities, including “Friz Fill-Up Frenzy,” where players caught fizzy bubbles, cultured milk, and oranges to fill a virtual can, and “Friz Fuzed,” a puzzle challenge to unlock the perfect path to Friz.
Goodday Friz is available in two crazy good flavors—Original and Orange—both low in calories and packed with paraprobiotics to help boost immunity. Combining the smooth creaminess of cultured milk with the zesty fizz of soda, Goodday Friz is crafted to refresh your taste buds and energize your vibe—whether you’re chilling solo or out with your crew.
Now available nationwide, Goodday Friz invites everyone to experience this crazy good fusion of flavor and function.
The record-breaking crowd of 766 Goodday Friz enjoyers, alongside members of Cloud 7, raised their cans of Goodday Friz during the historic attempt.
Guests invited to the event were excited and refreshed throughout with the help of Goodday Friz.
Guinness World Record for ‘The Largest Carbonated Beverage Party” achieved by Goodday Friz
The newest product of Asahi Beverages, Goodday Friz, is officially distributed by Universal Robina Corporation (URC). URC manufactures and distributes other well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website, Facebook page and TikTok account.
